Internet Marketing Service

Lead Generation

Lead generation is the process of generating consumer interest for a product or service with the goal of turning that interest into a sale.
Michael Orso

Hi! My name is Michael Orso. We treat our customers like family. Better yet, there isn’t a website that we can’t rank.

We are offering up to $1000 off for new customers. Get in touch today!

Intro to Lead Generation

We refer to lead generation as the process of generating business leads. While lead generation, by definition, involves using both inbound and outbound techniques to generate leads, most small businesses prefer inbound strategies.

So, what is a business lead?

By definition, a business lead, or sales leads, is a person who demonstrates interest in the services (or products) provided by a business. Most of the time, business leads express interest by sharing their contact information such as a phone number.

Why is lead generation important?

We specialize in inbound marketing strategies, specifically search engine optimization. According to UberSuggest, search engine optimization is the most effective lead generation strategy for small businesses. Unfortunately, search engine optimization does not generate leads by itself… Sometimes, website developers attract hundreds of website visitors without collecting any contact information of potential customers.

At Lubbock SEO Company, we design websites to convert website visitors into customers. For example, we boost conversions with call-to-actions on each web page. 

Through digital marketing, we reverse the stereotypical customer-to-business relationship regarding lead generation. We stay away from aggressive marketing tactics like cold call because potential customers despise cold calls from businesses. Instead, we engage prospective clients through online avenues.

We create digital marketing campaigns through a combination of marketing methods. First, we design mobile-friendly websites optimized to convert website visitors into customers. Second, we perform search engine optimization to attract website visitors to the website. Last, we set up pay-per-click advertisements to capitalize on generating as many leads as possible. At Lubbock SEO, we recommend small businesses focus on lead generation to expand their business operations.

Business Citations

According to Google, business citations boost search traffic through Google Maps for local businesses. We provide business citation services for Lubbock businesses. We establish trust between small businesses and search engines through our citation-building services.

Search Engine Optimization

Search engine optimization, or SEO, is extremely important for businesses on Google! If you’re interested in utilizing search engines to grow your business, then you need to rank at the top of the page. Typically, people will only look at the top few search results.

Website Design

Do you have an appealing website design? Website design plays a key role in the success of digital marketing campaigns. At Lubbock SEO, we design mobile-friendly websites that convert website visitors into customers. Today, websites are just digital business cards.