Internet Marketing Service

Search Engine Optimization

Search engine optimization (SEO) is the process of increasing website traffic to a website.
Michael Orso

Hi! My name is Michael Orso. We treat our customers like family. Better yet, there isn’t a website that we can’t rank.

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Intro to Search Engine Optimization

Search engine optimization (SEO) is the process of increasing website traffic to a website. Typically, we improve the quality of website visitors through search engine optimization too. Unlike other digital marketing strategies, SEO focuses on unpaid traffic instead of paid traffic. Google, the most prominent search engine, positions paid advertisements at the top of the search results, followed by the organic search results. We refer to unpaid website traffic as organic traffic.

SEO, or search engine optimization, revolves around organic traffic. Essentially, we optimize websites to increase the number of website visitors from search engines such as Google. Frequently, prospective customers visit our website due to our effective search engine optimization strategies.

What are the benefits of SEO?

In the United States, search engines are the primary source of website traffic for small businesses. Do you know how many Google searches occur per day? Although Google does not share its search volume data, we estimate Google processes approximately 2 trillion searches per year. Oftentimes, these searches occur with commercial intent to discover nearby business services. We provide search engine optimization services for small business owners to take advantage of searches by ranking on the first page of Google.

Google presents search results in an ordered list on the search engine results page. Generally, business websites on the first page receive considerably more website visitors than business websites on the second page of Google. According to Ubersuggest, websites that rank first receive 40-60% of the total traffic. Unfortunately, the websites that second, third, and fourth receive significantly less traffic. Therefore, even a modest improvement in search engine ranking position results in more traffic.

Due to the competition, many business owners attempt to manipulate the search results with the help of a digital marketing agency. At Lubbock Search Engine Optimization, we implement white-hat SEO tactics for small business owners looking for more business.

How does SEO work?

Google, among other search engines, utilizes spiders to crawl websites on the internet, traveling from site to site, gathering data about those websites into an index. Essentially, the index resembles an enormous library. At any time, the librarian, or Google, can locate a book, or web page, to help someone find a qualified source.

Next, Google examines websites within the index, taking into consideration thousands of ranking factors, to rank websites in the search results for specific queries. In our library analogy, the librarian has meticulously studied the books in the library. If you have a question, the librarian identifies the book with the answer. Similarly, Google identifies which website to display based on your search query.

Unlike paid advertisements, you can’t pay search engines to appear at the top of organic search results. So, how do search engines determine which websites to display on the search engine results page (SERP)? For a given query, search engines utilize computer algorithms to decide which websites appear on the results page. According to Google, search engine algorithms evaluate thousands of factors to determine the position of websites on the SERPs. However, search engines evaluate three core metrics to determine the quality of a website:

  • Content  Search engines analyze the content of a website to determine the relevance for given search queries. Search engine algorithms examine keywords throughout the content of a website to understand the purpose of the website. For example, we write content that revolves around search engine optimization. Typically, the search engines recognize that we are an internet marketing agency based on our relevant content.

  • Links – Additionally, search engines review links, often referred to as backlinks, from other websites. The reason being, a backlink represents a vote from other websites, as website developers are not likely to link to other sites which are of inferior quality. According to Google, websites that obtain backlinks from other websites gain influence on the internet.

  • Page Structure – We construct websites through HTML code, and the structure of code impacts the ability of search engines to evaluate a website. We understand page structure or code structure is a core component of search engine optimization. Generally, digital marketing agencies ensure search engines can analyze websites with proper page structure. For example, we assist search engines by including relevant keywords throughout the URL, title, and subheaders of web pages.

SEO consultants, like us, must optimize websites to appear at the top of the search engines. Google, Bing, Yahoo, and DuckDuckGo design themselves to present relevant search results to users regardless of the search query. If you optimize your site, then you can rank higher in the search results!

Business Citations

According to Google, business citations boost search traffic through Google Maps for local businesses. We provide business citation services for Lubbock businesses. We establish trust between small businesses and search engines through our citation-building services.

Lead Generation

Do you have digital assets (websites, business listings, ads, etc.) that generate leads on a daily basis? At Lubbock SEO, we specialize in building digital assets that work together. Everyday, people search for services online. We convert them to customers.

Website Design

Do you have an appealing website design? Website design plays a key role in the success of digital marketing campaigns. At Lubbock SEO, we design mobile-friendly websites that convert website visitors into customers. Today, websites are just digital business cards.